2035 NIO EVE COCKPIT EXPERIENCE
GROUP PROJECT
2022
MY ROLE
Brand + user research
Concept development
Wireframe Ideation
Visual Storyboard
This project is not affiliated, associated, sponsored, or endorsed by NIO.
Connect to the users and leverage the NIO brand's value and technology, design a cockpit GUI experience for NIO L3+ vehicle in 2035
How might NIO EVE 2.0 redefine what a car means to its user?
THE ASPIRING ENTREPRENEUR
Winnie Lee
32 years old
Seattle, Washington
Start-up funder
I aspire to become a successful female entrepreneur and act as a role model for the new generation that with dedicated efforts and persistence, any desired goal can be accomplished."
PAIN POINTS
Busy schedule, meeting after meeting
On call all the time, Always on the road
Barely have any relax time to herself
DESIRES
Be able to take phone call or even host meeting on the road
Intelligent features that assist on her day to day work
Entertainment features that allow her to relax and escape.
Minimal efficient user interface that eliminates clutter
EVE 2.0 IS MORE THAN JUST A CAR, IT IS A SPACE THAT ADAPTS AND HELPS ITS USER.
